What I enjoy most about copywriting is the blend of creativity and precision—taking a client’s brief and turning it into something that speaks directly to their audience while staying true to the brand’s voice. During my time at Visual Identity, I worked on a variety of exciting projects for clients such as realestate.com.au, Suzuki, and Jellis Craig, where I crafted targeted messaging, fine-tuned SEO strategies, and learned the value of using the right tone for the right audience. From writing punchy, energetic copy to creating keyword-rich content, I thrive on balancing storytelling with strategy.

Freelance projects for a range of clients and organisations have allowed me to expand this expertise, working independently to deliver copy that’s both accurate and engaging. I’m a stickler for grammar, structure, and style—thanks in part to my literature degree with a minor in editing—and I believe that every piece of content should not only capture attention but also align with the client’s goals and message.

Whether crafting email campaigns, landing pages, or refining brand messaging, my focus is always on storytelling that aligns with client needs. I’m excited to bring these skills to remote work, where I can continue collaborating with brands and agencies to create compelling content that delivers results.