During my time at Visual Identity (V.I.), I thrived in a dynamic role that encompassed diverse copy-related responsibilities. I was responsible for crafting curated content for web pages, including POS messaging, EDMs, SEO optimisation, and promotional materials. Furthermore, I meticulously proofread content for accuracy, contributed to ad copy and engaged in various other tasks while ensuring quality and tone were a priority. 

Beyond content creation, I adeptly managed briefs and projects through Trello while enhancing and fine-tuning copy in Figma. Collaborating with the team was a particularly enjoyable aspect of my experience at V.I. which fostered a  environment of creativity and productivity.

My copy and editing work for several Suzuki landing pages was some of the most rewarding and enjoyable copy work I've been involved with. This project allowed me to expand my skillset and experiment creatively with titles and supporting copy whilst ensuring research and car model specs were extremely accurate. 

Furthermore, one of the most important aspects of the project was tone—getting the tone right for each model was imperative to Suzuki. It couldn't be too wacky, and had to be lively, energetic, and fun—imbuing each car with their own individual personality. 

In my capacity as a copywriter and editor for realestate.com.au projects, I navigated a diverse range of responsibilities demanding a keen eye for detail to ensure the precise execution of briefs and comments. These encompassed fine-tuning and refining content elements, such as VO scripts, landing pages, SEO components, and EDMs. My focus extended to optimising tone, clarity, brand cohesion, and messaging consistency across these deliverables.

One of my responsibilities was to proofread, subedit and leave comments for video scripts that would circulate the channels. Monarch were one such business. 

Another job was to write a Christmas promotional article for NLC's content creation brief. The brief requested a fun and lively, even witty, take on the Christmas classic the The Twelve Days of Christmas—to promote their favourite cars of 2022.